The decline of the premium market…

December 24, 2008

The Decline of Luxury Goods

A good blog – that highlights the fact luxury goods are not immune to a recession – though worth noting that in parallel ethical consumption is expected to rise. I feel this reflects a new ‘inconspicuous consumption’ trend – that I suspect will be critical to the luxury/premium market.

How this inconspicuous consumption will manifest in terms of design and the nature of the product is up for debate – but the obvious polar extremes of invisible consumption and ‘for-public benefit’ consumption seem probable strategies.

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