NESTA Local Knowledge : A case study on innovative places

July 22, 2010

00:/ were selected and commissioned to contribute to NESTA’s Local Knowledge report collection of essays on Innovative Places. Our case study explores The Hub King’s Cross, a workspace, members club and business incubator. It is centred around a series of flexible spaces for individual work, meetings and events, and is unusual in many ways such as its intensity of utilisation. Using qualitative interviews and roundtables with key individuals involved, we analysed The Hub’s underlying place-making strategy which seeks to create fertile conditions for different types of innovation. The analysis emphasises the importance of thinking both about physical parameters and about social and organisational tactics in order to succeed at fostering a different culture of daily behaviour amongst the users.

This is what we call place making for innovation – a necessity for 21st century entrepreneurialism. Have a read – see what you think…

AF/JB

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